Holly Jolly Brawley 2025: Official Event Schedule
Presented by the Downtown Charleston Association and the City of Charleston
The Downtown Charleston Association and the City of Charleston are proud to announce the return of Holly Jolly Brawley 2025, a two-day holiday festival that transforms the heart of downtown Charleston into a winter wonderland. Featuring live music, a holiday shopping village, kid-friendly attractions, the Black Friday ArtWalk, and a dazzling drone show, this free event brings festive joy to the community and visitors alike.
Presented by Dutch Miller Subaru.
Dates: Friday, November 28 – Saturday, November 29
Festival Hours: 12:00 PM – 8:00 PM (Both Days)
Location: Downtown Charleston, WV
CAPITOL STREET – KIDS ZONE (12 PM – 8 PM Both Days)
Bring the whole family for a full day of festive fun in our expanded Kids Zone! • AAA Entertainment DJ & Kids Dance Party • Kids Inflatables • Free Face Painting • Free Ornament & Faux Gingerbread Making Activities hosted by The Clay Center • Zip Line • Carnival Games
Photos with Santa: 1:00 PM – 5:00 PM (Both Days)
SUMMERS STREET – HOLIDAY SHOPPING VILLAGE & BLACK FRIDAY
ARTWALK (12 PM – 8 PM Both Days)
Stroll through our large holiday tent featuring over 30 unique vendors offering gifts, treats, and local goods. Additional Attractions: • Food Trucks • Inflatable Snow Globe Photo Booth • Music by DJ EJ • Black Friday ArtWalk (12 PM – 8 PM, Friday Only): Artists will be located inside participating businesses along Summers Street, Capitol Street, Hale Street, and Quarrier Street.
CITY CENTER SLACK PLAZA – LIVE ENTERTAINMENT
Friday, November 28
• The Unit – 4:00 PM to 6:00 PM
• City Tree Lighting & Award Ceremony – 6:30 PM
• City Center Holiday Light Show Reveal – Immediately Following
Saturday, November 29
• Three’s Company Blues – 4:00 PM to 6:00 PM
• WVU Medicine Holiday Drone Show – 6:30 PM
(Best viewing location: City Center Slack Plaza)
Media Contact: Morgan Morrison, Vice President, Downtown Charleston Association Email: downtown25301@gmail.com
VOLUNTEERS NEEDED!!!
The Downtown Charleston Association is excited to host this year’s Holly Jolly Brawley,
and we need YOU to help make it the best one yet!
Whether you’re passionate about spreading holiday cheer, supporting your community,
or just looking for a fun way to give back, we have plenty of volunteer opportunities for everyone.
Volunteer Roles Include:
Event set-up and tear-down
Assisting with holiday activities and games
Supporting local vendors and managing booths
Welcoming and directing attendees
Helping with decorations, lights, and more!
Event Date:
November 28th and 29th, 2025
Location:
Downtown Charleston
Perks for Volunteers:
Be part of one of Charleston’s most festive events
Meet new people and connect with your community
Get a behind-the-scenes look at the event
Interested in joining the fun? Fill out our volunteer form for more details.
Let’s come together to spread some holiday magic!
We can’t wait to celebrate with you at the Holly Jolly Brawley!
